Jo Malone

Recently, I experienced the Jo Malone bridal consultation, which was absolutely amazing. It was such a treat to learn about the importance of scenting your wedding and how the layers of fragrance can add so much to your wedding day.

I have to admit, I’m no regular at Jo Malone, I obviously wish I was, I mean a girl can dream, but no, this experience was very special. I don’t want you to think I do this all time.

It was a rainy Saturday morning in London but that didn’t dampen my excitement as I walked into the Jo Malone store in Sloane Square. The immediate rush of pure loveliness hits you as soon as you walk in. The smell is just divine and the design of the store (prepare for an interior design rant) is just done to perfection! The level of detail in the joinery of the display cabinets is perfect and reflects the quality of the brand and service. The symmetry in the store layout is precise and created in such a way that perfume bottles stand proud as a decorative feature, looking so elegant in the glass bottles with beautifully branded labels. Enough about the interior, you get it, it was good.

emily-k-weddings-jo-malone-13We sat at the bridal consultation counter, greeted and served a glass of champagne. On the counter for each of us was a brochure, a little box of sugared almonds and a scented pillow. It all set the scene for a luxury experience.

Charley Ann, our consultant, started by asking us what type of smells we liked and focused on how we wanted a wedding day to feel like. Nicola, my friend who is getting married in October 2017, told her the type of perfume she currently uses and what she liked and doesn’t like. She also asked her about the style of wedding she is having, the flowers and the venue. Each of these elements combine together to reflect the choice of fragrance. For example, if you’re having peonies in your bouquet, your scent could be complimented with the Peony Blush & Suede cologne.

Charley Ann selected 3-4 scents to start with for us to try. They all smelt amazing but we each had our favourite. She then explained about layering scents and the art of Fragrance Combining. This would create something unique for you to wear on your wedding day. We learnt a lot during our consultation but most importantly learnt not to overlook the power of smell.

It’s not just about the perfume you wear, scenting your wedding can start from the moment of getting ready. Bath or shower in a fragrance to suit you and moisturise with a lotion that will enhance your perfume.

On the day, choose candles and room and linen sprays to create atmosphere. This will really set the tone to your wedding day. Again, use room fragrances that complement the scent you’re wearing.

The more I think about it, I realise the stranger our sense of smell actually is. It’s such a strong sense and reacts differently with everyone. It’s a key memory trigger and therefore is most important to get right for your wedding day. Imagine putting on your wedding day perfume 20 years from now and those memories flooding back to you. It would be like total magic. Don’t under estimate the power of smell on your wedding day. Book a free consultation at one of your Jo Malone stores to feel pampered and learn more about scenting your wedding in a luxury way.

Emily

 

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